BRANDING, IDENTITY, ART DIRECTION
ADIDAS "Limitless"
Overview
"Limitless" is an Adidas campaign designed to inspire individuals to break barriers and redefine their personal bests. This campaign emphasizes the synergy between cutting-edge Adidas technology and the human spirit, encouraging athletes and enthusiasts to push beyond their limits.
Concept Development
Visual Identity: The "Limitless" logo features a sleek, modern design with a powerful, motivating font. The slogan "Redefine Your Possible" is integrated into the logo, reinforcing the campaign’s message of empowerment and transformation. The color palette was carefully selected to evoke energy and dynamism, with shades of electric blue, vibrant red, and crisp white. The imagery focuses on high-energy action shots of athletes in various sports, capturing moments of triumph and personal breakthrough.
Design Elements: In-store advertisements, social ads, landing pages were designed to be bold and eye-catching, featuring the "Limitless" logo and tagline prominently. High-impact visuals of athletes in action were paired with motivational copy to inspire viewers.
