I was tasked with creating the imagery for TradeStation's social media channels. This turned out to be 5+ pieces of content posted a week. By the end of 2018 I had created over 150 posts across all platforms.
We introduced content that highlighted the brand’s strengths while addressing audience needs, like news and education on trading strategies. Equally as important, we created work that felt native to the spaces in which they were interacting with it.
TradeStation achieved a +621% increase in engagement rate, and a 26% increase in social followers.